ABOUT REGION 7

Tourism Region 7 consists of Bruce County, Grey County and Simcoe County (see map).

Regional Tourism Organization 7 provides strategic and collaborative leadership to build, sustain and grow tourism in BruceGreySimcoe. We are one of 13 RTOs – independent, not-for-profit corporations - to which the Ontario government provides some $40 million in annual funding to lead tourism planning, marketing and development in their respective regions.

Some quick facts about BruceGreySimcoe tourism:

  • In 2010 the three counties that comprise the region attracted an estimated 9.5 million visitors
  • Visitors to Bruce, Grey and Simcoe spent an estimated $1.2 billion in the region, on everything from food & beverage to accommodation to transportation, accounting for almost 7% of $17.1 billion total Ontario tourism spending in 2010
  • Tourism across the region accounts for some 27,000 jobs that deliver billions more in economic outputs
  • BruceGreySimcoe has in excess of 25,000 accommodation rooms, including hotels, motels, camping and RV sites, commercial resorts, cabins and B&Bs
  • There are over 400 attractions across the region, and over 600 festival and event days each year

 
Our vision is to establish BruceGreySimcoe as Ontario’s four season destination of choice. In support of this vision, we will aggressively promote and support ongoing development of BruceGreySimcoe as a unique, year-round tourism getaway destination. Through example and collaborative leadership we will encourage all stakeholders to act as ambassadors, in keeping with a shared desire to welcome all to experience and enjoy our rich recreational experiences, natural beauty, heritage, and welcoming communities.
 
Our mission is to work collaboratively with tourism partners and stakeholders to enrich BruceGreySimcoe’s diverse tourism experiences and to build, sustain and grow visitation, investment and visitor spending.
 
Our core values:

  • Collaborative: Collaboration means working together toward common goals. We will foster a culture of collaboration and cooperation by being easy to work with, by being inclusive, and by listening and by respecting other viewpoints. There is no place for zero-sum solutions or the politics of confrontation, hierarchy, or exclusion in how we collaborate
  • Transparent: Transparency is achieved through the full, accurate and timely disclosure of information. As an independent, publicly funded corporation we will communicate openly and proactively to ensure accountability to our stakeholders and government. We will neither pursue nor tolerate hidden agendas. Our decision-making processes – including but not limited to procurement – will reflect consistent, transparent and objective criteria
  • Trustworthy: As an organization that has embraced the values of collaboration and transparency, in our interactions with stakeholders, suppliers and others we will be ethically unyielding and honest. We will inspire trust by saying what we mean, matching our behaviours to our words, and taking responsibility for our actions
  • Innovative: Valuing innovation means we strive to be on the leading edge. Creativity, experimentation and a willingness to ‘push the envelope’ characterize our approach to opportunities and challenges alike. Although we do not fear failure – rather, we embrace it as a means to continuously improve – we will always mitigate risks by making intelligent and disciplined decisions
  • Friendly and welcoming: As a tourism organization we are dedicated to the essential values of hospitality that make the communities and operators of BruceGreySimcoe authentically welcoming to visitors and guests