Tourism Region 7 consists of Bruce County, Grey County and Simcoe County 

Regional Tourism Organization 7  provides strategic and collaborative leadership to build, sustain and grow tourism in BruceGreySimcoe (see map). We are one of 13 RTOs – independent, not-for-profit corporations - to which the Ontario government provides some $40 million in annual funding to lead tourism planning, marketing and development in their respective regions.

Some quick facts about BruceGreySimcoe tourism:

  • In 2010 the three counties that comprise the region attracted an estimated 9.5 million visitors
  • Visitors to Bruce, Grey and Simcoe spent an estimated $1.2 billion in the region, on everything from food & beverage to accommodation to transportation, accounting for almost 7% of $17.1 billion total Ontario tourism spending in 2010
  • Tourism across the region accounts for some 27,000 jobs that deliver billions more in economic outputs
  • BruceGreySimcoe has in excess of 25,000 accommodation rooms, including hotels, motels, camping and RV sites, commercial resorts, cabins and B&Bs
  • There are over 400 attractions across the region, and over 600 festival and event days each year

Our vision is to establish BruceGreySimcoe as Ontario’s four season destination of choice. In support of this vision, we will aggressively promote and support ongoing development of BruceGreySimcoe as a unique, year-round tourism getaway destination. Through example and collaborative leadership we will encourage all stakeholders to act as ambassadors, in keeping with a shared desire to welcome all to experience and enjoy our rich recreational experiences, natural beauty, heritage, and welcoming communities.
Our mission is to work collaboratively with tourism partners and stakeholders to enrich BruceGreySimcoe’s diverse tourism experiences and to build, sustain and grow visitation, investment and visitor spending.